Insight
Core
From noise to knowledge
Move beyond the limits of surveys and slow brand trackers. InsightCORE turns millions of organic, unstructured consumer reviews in real-time into meaningful strategic insight—tracking performance, sentiment, category trends, and competitor moves in one always-on system.
Replace traditional research
Enhance / Replace traditional Brand Equity Tracking, U&A studies, and Focus groups
Global trends, local insight
See messaging and claim shifts from brands around the world—before they hit your market.
Act before anyone else does.
Spot and respond to marketing shifts, new claims, and evolving taglines the moment they hit the market—weeks before traditional tools catch up.
Your AI-powered competitive edge
Forget one-off surveys and static trackers. InsightCORE decodes what real consumers are saying—revealing the specific product benefits, attributes, and claims that drive purchase decisions.
Track what matters most
Uncover which topics dominate consumer conversation and influence conversion. From “absorbency” to “value,” understand demand through the lens of real consumer language.
Know what drives love—and what triggers churn
See the topics linked to 5-star delight or 1-star frustration. InsightCORE pinpoints which specific claims, benefits, or product flaws are shaping sentiment and consumer loyalty.
Why InsightCORE stands out
Built from real consumer voices
No panels, no influencers—just organic reviews from verified shoppers across the world.
Zero noise.
Maximum clarity.
AI-powered engine that filters out irrelevance and isolates what really matters across categories.
Built-in winning and insightful strategy tools
Track performance, benchmark competitors, map sentiment shifts, and find whitespace—all in one view.
Track claims, messaging, and performance—all at once
InsightCORE shows how your claims and benefits are performing—and how your competitors are adapting. Spot new messaging trends, shifts in consumer language, and brand-specific strengths and weaknesses.
Brand Differentiation
Performance Analysis
.svg)
Built to decode every launch, in every world
We don’t force categories into generic taxonomies. InsightCORE uses category-specific drivers, topics, and benefit maps to extract intelligence tailored to your world.
From detection to action—instantly
When sentiment shifts, InsightCORE surfaces it fast. Get alerted to rising complaints, claim fatigue, competitor wins, or new product momentum—so you can act with confidence and speed.
Early Risk Detection
Track sudden spikes in negative reviews or key topic breakdowns before they snowball.
Trend Acceleration
Spot real-world momentum behind rising needs, new claims, or product formats.
Real-time Benchmarking
Monitor how rival brands evolve their messaging and performance—daily, not quarterly.
InsightCORE works across your entire organiztion
From R&D to marketing, strategy to innovation—InsightCORE turns real consumer reviews into high-impact, team-specific insight.
Strategy & Executive Teams
Spot emerging risks and opportunities across categories, brands, and regions.
Marketing & Media
Track which claims, benefits, and language resonate with consumers in real time.
Insights & R&D
Test new ideas, monitor product issues, and identify whitespace at the concept level.
Consultants & Partners
Use category intelligence to power positioning, portfolio strategy, and speed to market.
1,000+ categories. Global. Local. Actionable.
10
Consumer Worlds
1,000+
Categories
3,500+
Segments
12,000+
Formats & SKUs
Beauty & Personal Care
11 Categories
34 Segments
Health World
7 Categories
26 Segments
Baby & Maternity World
25 Categories
39 Segments
Food & Beverage World
8 Categories
34 Segments
Electronics World
8 Categories
33 Segments
Pet World
7 Categories
31 Segments
Auto World
7 Categories
31 Segments
Home World
4 Categories
20 Categories
Appliances World
5 Categories
21 Segments
Beauty & Personal Care
11 Categories
34 Segments
Health World
7 Categories
26 Segments
Baby & Maternity World
25 Categories
39 Segments
Food & Beverage World
8 Categories
34 Segments
Electronics World
8 Categories
33 Segments
Pet World
7 Categories
31 Segments
Auto World
7 Categories
31 Segments
Home World
4 Categories
20 Categories
Appliances World
5 Categories
21 Segments
The richest source of structured review data—built for enterprise
How leading brands grow smarter with Consensys insights
Discover why top brands gained new unfair advantage with Consensys
Social Listening
Explore the challenges, limitations, and best practices for using social listening effectively in business insights
.svg){kind=icon}
The flaw of using Social Listening as an insight toool
Social Media
Global
Powdered Baby Milk
Diverse priorities shape how parents perceive growth, taste, and value globally
Powdered baby milk:
Bridging gaps between
Western and Asian markets
Baby & Maternity
Enterprise
Ecommerce reviews
Diverse priorities shape how parents perceive growth, taste, and value globally
Powdered baby milk:
Bridging gaps between
Western and Asian markets
Baby & Maternity
Enterprise
Ecommerce reviews
Using AI-driven analysis of millions of reviews, wehelp brands uncover true consumer insights—insights that traditional research methods fail to capture.
The consumer truth hidden in reviews: Are brands really listening?
Baby & Maternity
Enterprise
Social Listening
Explore the challenges, limitations, and best practices for using social listening effectively in business insights
The flaw of using Social Listening as an insight toool
Social Media
Global
Powered Toothbrush
Learn how a 1B+ emerging consumer market engaged with the new product category
What's driving India's powered toothbrush rating?
Personal Care
India
In their own words
“Our Global Ratings & Reviews program with ConsensysAI has been a huge success. Over the last 2yrs the program has provided value to market and global strategy alike.Expanding from 1 category to 4, the ConsensysAI advanced technology around topic modeling and product mapping is critical. I’m looking forward to continued relationship with the ConsensysAI team.”
Anurag Porwal
Total Personal Care Insights Lead, Enterprise Markets
“ConsensysAI helped us uncover insights that are clear, quantified, and actionable. Iain and Damien have also been amazing partners, co-creating the output together with us and quickly turning things around when we have follow up questions.
Bernadette Lopez
Head of Consumer & Shopper Understanding Asia Pacific — Ferrero
“ConsensysAI e-com market share data service has helped us illuminate our position for a specific e-com universe across Indonesia.The additional data points provided as part of ShareTrack have been very helpful in our e-com strategy as we look ahead in this growth channel."
Narul Ginting
Digital Business Manager — Shell Indonesia
Get started easily
Tour the platform, enjoy our vast amount of e-commerce consumer data on a modern dashboard, or kickstart your new insight journey with our consultants
