Too many brands still rely on outdated, biased methods like surveys and focus groups to understand their customers. But the most powerful, honest, and scalable source of feedback—online reviews—remains under utilised.
This case reveals how Consensys AI structures millions of real-world reviews into actionable insights, helping brands replace assumptions with clarity. From identifying product frustrations to surfacing new claims that resonate, it’s a wake-up call for businesses still guessing what customers think.